“ARC??”

“ARC??” That is the first text I received after announcing I was starting my own company.  So why ARC; what’s that about anyway?  Picking a company name was something I dreaded.  It needed to be meaningful, express purpose, have permanence.  I had nothing.  After pondering my options, searching the Internet and finding “the good names” all taken, I settled on the obvious: Andrea Rieves Consulting.  Then, deciding I didn’t want to have to spell “rieves – r, i before e, v as in victor, e, s” all the time, and convinced it would prove problematic with web searches, I set ego aside and settled on the acronym ARC. That’s when the wordsmith in me came out to play. I was elated to find not one, but three (the writer in me loves threes) fitting definitions of arc that apply to my philosophy of college planning. Suddenly, what I anticipated being an arduous task sparked not just excitement about a company name, but ideas for the entire business. And then the work began: logo design, website development, and what has been a crash course in small business management. ARC remains a work in progress, but I’m proud of how far I’ve come in a short time, and I am humbled by the generosity of others who have helped me launch this pet project (more on those helpers later, you know who you are…T-claps). Check back soon to see my application of those arc definitions to my philosophy of college planning.  Hopefully it will spark excitement in you for the process of postsecondary planning. I know I love it, and I’d love to partner with you as you consider your options. I never anticipated being a business owner, but sometimes when life throws a curveball the best you can do is take a swing and see what happens!